BUT, it does have to do with the creative use of smart phone technology and online video marketing -- and indie bands from Brooklyn. Two things I'm very interested in at the moment.
Plus, I thought maybe you could all use a breather from all the heavy French politics going on at the moment.
For those of you who haven't already heard, Brooklyn-based band Atomic Tom debuted a video on YouTube last week of the group performing their song "Take Me Out" on the New York City subway.
The catch? The band used no instruments -- they used Apps.
The idea came from the lead singer's 24-year-old brother, who invited some of his friends along for a ride on the B-train, and asked them to bring their iPhones.
The whole thing was low budget, relatively easy to produce and had massive benefits for the band. The clip has been blasted all over Twitter, Facebook, the blogosphere, and even "serious news outlets."
For additional coverage on the story, check out this great article from The New York Daily News.
I've watched the video a few times, and can't get the song out of my head. I might even download it on iTunes, I like it that much.
So yes, I know this post may seem random, since all I seem to care about is France, food and markets. But I think this tale is a great example of what our generation has managed to do with modern technology.
We're sharing! And getting creative! All is not lost!
(And OK, yes, this is also another one of the millions of examples out there as to why Apple is just plain awesome.)
I encourage everyone to watch the video, get inspired, and go out there and make some music.
Or if you're like me, you'll have to go out there and buy an iPhone first.